We used this concept to design further innovations that could add value to this form factor. This involved creating a new interaction vocabulary based on an iconic round form factor and an intuitive physical/digital bezel interface. By turning the mechanical bezel, users could interact with a touch display that provided an easy-to-use and intuitive interface. We performed a comprehensive study into designing the user interface for a smartwatch. To help communicate the possibilities to Samsung executives, we made a short 10-minute movie that showcased how Samsung's smartwatch innovation delivered new benefits to consumers.