Samsung Watch

In early 2014, we worked with Samsung's SmartThings Lab to explore a smartwatch concept that allowed users to customize their watch by adding hardware modules.

What we did

We used this concept to design further innovations that could add value to this form factor. This involved creating a new interaction vocabulary based on an iconic round form factor and an intuitive physical/digital bezel interface. By turning the mechanical bezel, users could interact with a touch display that provided an easy-to-use and intuitive interface. We performed a comprehensive study into designing the user interface for a smartwatch. To help communicate the possibilities to Samsung executives, we made a short 10-minute movie that showcased how Samsung's smartwatch innovation delivered new benefits to consumers.