Photos and videos are not just captured moments in time. They give us opportunities to tell stories and bring people together. Today, our pictures are scattered across platforms, viewed on tiny screens, or buried in photo streams. Somewhere along the way, the joy that comes with gathering around the family photo album and sharing memories got lost. Joy delivers the perfect solution for helping people share, relive and rediscover the moments that matter.

What we did

Knowing that Joy was a startup, we believed it was essential to design a unique form that would make the product immediately identifiable and memorable. The design semantics of a physical photo album served as our inspiration, with the addition of a modern UI. We worked closely with the Joy team to design the user interface and its visual design language.