Disney Magic Band

MyMagic+ is a planning an enhancement tool that integrates the My Disney Experience smartphone app, FastPass+, and the MagicBand bracelet. MyMagic+ brings together various aspects of their Walt Disney World experience into one system that simplifies dining and FastPass+ reservations via the My Disney Experience app, redeeming FastPass+, charging expenses, and hotel room access with MagicBands.

A magical experience in the digital age

MyMagic+ brings the park experience into the digital age and enables Disney to be more responsive to in-park traffic patterns as they shift, deploy additional entertainment, or increase artificially constrained capacity at certain attractions as demand fluctuates. Frog was the lead partner charged with designing MyMagic+, which included the MyMagic experience interface and the physical touchpoints, including the MagicBand, The Digital Access Portals, hotel room door locks, and payment devices.